Smart Ideas: Emails Revisited

Verifying Emails for Business Campaigns

More and more businesses are adopting the use of email communication to drive their marketing campaigns to several customers at the same time Usually, businesses that use this mode of marketing get the email lists from users who are willing to leave their email addresses on the businesses’ websites. Usually, businesses can trust certain clients to provide their correct email details on the websites. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list.

In a case where an email list contains invalid email addresses, sending of campaigns will always fail due to unresolved destination errors. Checking this issue is not always possible. Although the error cannot be easily corrected, it can be prevented by ensuring that clients submit valid addresses.

The simplest way to validate a client’s email address is to use websites that have the capability for checking the input that the user gives during subscription. This can be done when email validation tools are added on the email input fields to ascertain that the email addresses input follow the syntax for valid email addresses. This ought to be the first step in any email verification procedure.
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The above step is the most elementary but it should be noted that on its own it is not satisfactory for verifying the authenticity of an email address. Despite the fact that it checks the syntax of an email address, a spam bot can be used to input data that comply to email address syntax but that doesn’t reflect an actual email addresses. In such a scenario, sending emails to such lists will permanent fail with errors that the addresses do not exist. As a result of that, there is a necessity to do a verification process on the genuineness of an email address input by the user. There are many email verification solutions that are available and can be added on top of the above development constraint to authenticate email addresses supplied by customers.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Some verification software also send test email address to the input email address to check the authenticity of the supplied email address. In such a case, the emailer awaits for a successful delivery message from the email provider. Once the sender is in receipt of the delivery report from the receiver’s email provider, the email address supplied is confirmed and added to the email list.