Kevin Systrom, a former Harvard student invented Instagram which is an application used in cell phones. Instragram allows users to share photos without charges since October 2010. Instagram hit one million users at the turn of three months since it being launched. It allows a person to download images, process them through a digital filter and share with people they are connected to in the platform. The platform has become a huge success. The social media platform has become popular among many smartphone users. This growth of Instagram and its popularity has been exploited by business people to conduct their businesses. There are ways to enhance your experience when using Instagram.
Hashtags greatly determine the way people interact. There has been a better user experience with the introduction of hashtags. The hashtags are important for the people doing business since, it becomes easy to find their products in the search bar. Hashtags also has the capability of triggering a viral effect that can only be a benefit for the user and the business person. Use of hashtags lessen the time taken for an interested client to find your product.
Pictures and videos can conveniently pass a message. Since Instagram is all about photos, it`s not advisable to take just random photos. There is product consciousness when you constantly update your account regularly with images of your products; this also increases income. You should ensure that the photo highlight the main features and functions of the product in question and also appeals the wide audience. The same should be done for videos. This can be with your employees doing a task or live product reviews. Due to their preference by majority of the people, pictures and videos are more probable to creating traffic for your post. This is because they are remembered for a longer period.
The Ultimate Guide to Photos
You should create a contest for your followers. Human beings love freebies, discounts and offers. It is, therefore, a good thought to consider creating a competition. In such a situation, the seller of the product and the followers stand to win. Customers benefit from a free product while the owner gets increased brand recognition. A competition can be in the form of asking followers to post an image of themselves holding your product which is also a way of marketing product. It is a clever way to sell your product by awarding the best captured picture.
Doing Tips The Right Way
It is important to keep track of your Instagram success. There are many applications available that allows you to track your customer growth. Tracking helps you to determine which photo has been well-liked, what period is most preferable to update an image on your timeline.