Can Technology Fix the Problem?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might have all the content that sales people need to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Form an SLA
It is important that both teams know where they stand. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
The buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.