Social Media Strategy And Branding: The Use Of A Video Game Can Be An Incredible Branding Tool

Social Media Strategy and Branding: Creating A Brand Through Video Games

Powerful brands can be created through a creative video game. The creation of brand in social media must be engaging, it must be fun, it must be visual. Video games are a medium that do this. In social media, customers want to involve themselves in your brand. They want to take content that is prepared or created by themselves and then share it with their friends. A video game is an incredible medium for doing this.

The creation and sharing of a brand by a customer is an interesting phenomenon. It is one of the most interesting observations that can be made in the social media issue. Human beings have an intrinsic need to interact with one another. When people find a product they like, they have a need to tell everyone how great it is. This is why social media is so viral. To create a world class brand, a marketer must allow for customers to do this. Modern brands are actually created and developed by customers. Customers take over the brand. The material has to be engaging, interesting, and visual. If a marketer can do this, a world class brand is going to be created.

The strongest brands are created through user generated content. The two benchmarks in social media campaigns is the Fiesta Movement, involving the Ford Fiesta, and the Obama Presidential campaign in 2008. In both cases, it was the customers and followers that created and shared content with their friends. This sharing created the touch points that created the brand. Customers took over these two brands and created the brand for the principals. It is an amazing observation—but it is an observation that a modern marketer must make. In the case of Ford, 700 videos of the Fiesta were made. These video generated 6.5 million views. In the case of the video of the Obama campaign, there were 442,000 user generated videos, watched more than 80 million times. No wonder that strong brands were created.

Social media is powerful because it is so virile.

A powerful metric that a marketer must keep in mind is that according to Reed’s Law, a network of 2 quickly becomes a network 1,092. This is why a strategy of employing video games can be a powerful branding method. Video games are visual, immersive, collaborative—-and obsessive. If you can motivate a follower to create a video game around your brand, this can be a powerful mean of creating brand.

The creation of the video game can take on two methods. Either the game can be created as a stand alone game—-or the game can become a “mod”. Your brand video game may actually become the modification of a commercialized game. Modifications are major part of the video game industry. A video game is created, and the players take the game and modify it to their interests. Many video games are created with open source software for this very purpose. …

Senior Activities – 2 Dice Games

So many activities for the elderly, and especially craft, are generally enjoyed more by women than by men. So because our menfolk are usually more competitive and love to play games, here are two games of dice that they will enjoy. They are simple to play and need no more equipment than a pair of dice and a pack of cards. In fact the first game, needs only the dice…

A Version of PIG

Best with 2, but can be played with up to four players.

You will need… 2 Dice, Paper and pen for scoring.

Goal… Be the first player to reach 100 points.

How to Play… Each player in turn throws the two dice together. He has three throws. He adds his points together as he goes.

If a 1 is rolled, that player’s turn ends and no points are earned. If after one or two throws he decides to “hold” (rather than risk a 1 on his next throw and losing all his points) he keeps his score and passes the dice onto the next player.

Scoring Examples…

Example 1: Peter rolls a 3 and a 4 and decides to continue. He then rolls a 6 and a 1. Because he rolled a 1, Peter’s turn ends and he earns 0 points.

Example 2: Jack rolls a 6 and a 2 and decides to continue. He then rolls a 6 and a 5 and decides to “hold”. Jack scores 19 points.

Example 3: Mike rolls a 2 and a 3 and decides to continue. He then rolls a 4 and a 2 and carries on to his third throw of a 4 and a 3. He scores 18 points.

NOTE: If a double is thrown then the player doubles that amount. Eg a double 4 will be 8 x 2 = 16 points, a double 6 will be 12 x 2 = 24 points. If a double 1 is thrown then the player gets 25 points for that throw. Only a single 1 will end the players turn.

When a player reaches a total of 100 or more points, the game ends and that player is the winner.

The second game is a big family favourite, played with zest by all ages from 5 year olds upwards…

Black or Red

For 2 Players

You will need… One dice, One pack of playing cards, 20 counters (or matchsticks or some kind of “money”) Paper and pen for scoring

Goal… Be the first player win 10 games

How to play… Each player gets 10 counters. Place the well-shuffled pack of cards between the players. First player throws the dice. He then picks up a card.

If the card is RED (hearts or diamonds) he pays the other player the number of counters as per his dice throw.

If the card is BLACK (clubs or spades) the other player must pay him the number of counters as per his dice throw.

It is then, the other players turn, to throw …

Nine Million Players Can’t Be Wrong, Playing World of Warcraft Online is Fun

As of the beginning of 2008, World of Warcraft has over nine million online players who subscribe to the game. With those numbers it is no surprise that World of Warcraft is on a straight path of becoming the defining game of this decade. It all began in 2004 after Blizzard decided that after Warcraft III and the expansion pack “The Frozen Throne” an online version should be the next step. Since then millions of people have had fun playing the game online getting to know the story, roaming the lands and meeting the people in World of Warcraft.

Be who you want to be

Until now gamers never had so much choice in how they would like to play their game. Maybe that is the main reason World of Warcraft is so popular, it doesn’t matter what kind of player you are, slow, serious, casual or fast, everyone can play the game in their own pace. The first MMO (Massive Multiplayer Online) games had a big problem, gamers in those days were reluctant to pay a monthly fee for playing a game online. Before a gamer bought a game and paid for it once and he or she could play the game over and over again without ever having to pay again. On the other hand an MMO game needs dedicated hardware, internet bandwidth and of course a (tech) staff to maintain it all just to keep the hundreds to thousands (or even millions) of players playing. World of Warcraft helped the MMO game development community a lot by open people up to the idea of having a subscription model for online game playing. There should be good support en updates or else the gamers will again turn their back on this model of game playing.

While in the original release of World of Warcraft Online a player could choose between the Alliance or Horde factions, with the expansion “The Burning Crusade” an additional two factions were added. There are nine player classes complemented by races like gnome and high elf, players have total control on how they want to customize their character, they can choose how they are dressed, the weapons they want to use, how their faces look and the skills they have.

In the end, World of Warcraft gives the player unbelievable ways of customizing and accessing the game types. And it doesn’t matter what type of online player you are, you will have a great time playing World of Warcraft online, just like the other nine million online gamers around the world. Chances even are that you’ll be making friends while playing the game. Make sure that your computer is capable of running the game, go for the recommended hardware and not the minimum for the best game experience. Make sure that you have permission from who ever pays the bill at your home. Once you start playing World of Warcraft you will be entertained for hours after hours.

After all those nine million fans …

Casino Night Teenage Party

The best way to host a teenage party that stays under control is to provide an activity that completely involves and engages the kids. That way, they’re not interested in doing the things you don’t want them doing. Of course, they need to socialize, but within the parameters of your planned activity. A Casino Night party for teenagers does the trick and does it well.

Casino games are great fun and people enjoy playing them- that’s why casino nights are so often used as fund raising events. And this goes for teens as well as grown-ups. The fact that a Casino night theme seems like a very ‘sophisticated’ thing to do helps get the kids invested in your party activities from the very beginning.

Playing card and dice games isn’t and doesn’t have to be the equivalent of gambling. Make it clear at the outset, on your invitation, that “Only Fun Allowed- No Gambling”. You can use poker chips to keep track of score, or your counters can be pennies, M&M’s, matchsticks, anything. Further invest the kids in your party by encouraging them all to “Dress for Vegas”; fancy clothes can equate to better behavior in the kids’ minds.

Borrow a bunch of card tables and chairs, but you can have more kids than seats to allow for that socializing when there’s no available game to play. To keep the dice contained rather than flying onto the floor, make some dice trays using the low cardboard trays from the beer or soda store. You can paint them, contact paper them, or leave them just the way they are. You’ll need cards and dice enough for every game.

Set up a buffet table to encourage grazing. Keep it easy with store-bought frozen meatballs, purchased or home-made chicken wings with sauce, salad, and/or a 6 foot hero. It doesn’t need to be fancy food, just look nice with some dice, jokers and face cards, and poker chips sprinkled around the buffet table for themed decoration. Have a big tub of soda and bottled water on ice for the kids to grab as needed. Tunes in the background will keep the mood festive.

In addition to the ever popular poker and blackjack games, you can find a variety of appropriate and fun dice games on line. If you’ve got the room and the budget for it, I strongly recommend including a craps game in your casino night lineup. A craps table cover can be bought for $20-$30, so it’s not out of sight. Craps is by far and away the most fascinating and complex of the dice games, and many would say it’s by far the most fun. If you’ve ever been to a casino, you know that it’s always the loudest with laughter and whoops. It will definitely challenge the kids to learn how to play all the variations contained in a craps game and think about the differing odds for each.

And there’s one other advantage to including a craps game: …

What Are the Top 6 Must Have, Most Popular Board Games?

Have you ever stopped in a toy store or gift shop to buy a present and been completely astounded by the aisles after aisles of board games piled up mountain high? With so many board games in existence, it is nearly impossible to find the perfect one with little time and cornered by the never-ending options. With that in mind, we have compiled a list of the best of the best; the top 6 board games that are must-haves for any household. If you have been on the constant search to find a board game that is fun and enticing, then our list of the Top 6 Must Have, Most Popular Board Games is the ultimate resource to quench you board game needs!

The Top 6 Must Have, Most Popular Board Games:

o Monopoly- I’m sure that there are probably less than 10 people in the world that haven’t ever heard of the classic board game, Monopoly. Monopoly is the classic game of real estate and the banker. Players of young and old try to race around the board, buying as many properties as they can and collecting fines from others that land on their claimed properties, all while trying to earn as much money as possible. The player who has earned the most money by the end of the game is declared the winner of that match of Monopoly, but with the game being so addictive that title is usually quickly challenged in hours of follow-up games and re-matches! Monopoly is the perfect game for all types of people and can be enjoyed by both young and older generations, with the help of many different versions of the game, including ‘Star Wars’ versions, popular cartoon versions, special animal versions, deluxe versions, and much, much more for more hours of Monopoly fun!

o The Game of Life- What game is better than one about your own life? The Game of Life is a game in which you travel around the board in a tiny plastic car on the main road of your life. You literally experience all the stages of life right at your kitchen table! Players are given a job and a salary and try to maintain a high fortune after being put through all the joys and troubles of life, such as having children and paying for their education. At the end of the game, each player is led to the retirement home of their choosing in order to count up all the money that they have accumulated throughout The Game of Life. The player who is the richest wins the game! This board game is perfect for any group of people, young or old, who would enjoy having a laugh out of what this board predicts will occur throughout their lives!

o Scrabble- Enjoy using the English language to create long, exotic words out of random letters and scoring points for it? If so, than this game is perfect for you! In Scrabble, players gather around a …

The Top 5 Most Popular Mobile Phone Games

Mobile phone gaming has come along way over the years. Many phone makers have tried and failed, but it was not until Apple released the iPhone that we really saw the emergence mobile gaming for the masses. Nowadays you can see people from all walks of life tapping their screens on the train trying to beat their best scores.

Even though the graphics and processing power of mobile phones has improved by leaps and bounds the most popular games are not necessarily the ones with the most versatile gameplay or impressive visuals. Actually some of the most popular mobile phone games have none of these attributes. In some cases they simply provide a seriously addictive experience which you can quickly and easily play intermittently, while jumping on the bus or train while you are out and about. They are casual gaming experiences as opposed to hardcore gaming.

However with more powerful smartphones comes the opportunity to transfer console games to the mobile phone platform. And as such games like Call of Duty, Need for Speed ​​and Fifa are becoming more complete experiences on mobile handsets.

Angry Birds has been a runaway success on Android and iPhones. If you like games like Worms you will find Angry Birds hugely addictive. It is a physics puzzle game which involves trying to destroy pigs using a sling shot and some angry birds. The game was developed by Rovio and has been downloaded over 100 million times across all platforms; There is even talk of an animated movie. This has to get 5 out of 5 for a fun experience which you can play again and again.

Doodle Jump is an iPhone classic it is simple and easy to play making it appealing to almost everyone. You control an alien tilting your phone from left to right trying to jump to different platforms while being attacked by evil aliens. You can submit your score globally to see if you are the best jumper. This game was developed by Lima Sky and has been mentioned in various media across the world. So far it has been downloaded well over 5 million times. This game has to get a rating 4 out of 5 for a retro experience with a modern twist.

Bejeweled is very simple to play but very hard to put down. You have to match gems making horizontal and vertical lines during timed play which adds a pressure element. This game has been around for years and has stood the test of time due to its appeal and addictive gameplay. The browser version of this game was reportedly launched in 2001 and apparently since that time there has been over 150 million downloads making it one of the most popular games ever. Bejeweled has a rating 4 out of 5 it is an old favorite which is good fun for players of all ages.

Tetris is an old classic first developed by Alexey Pajitnov and released in 1984. It is another puzzle game …

Zumba Fitness Wii – The Best Fitness Dancing Game

The main problem with fitness dance classes is that you have to be there on time; Otherwise, you can miss your lesson and still be charged for the whole week / month. However, Zumba fitness Wii is here to solve your fitness issues because these amazing fitness games will help you to workout whenever you are free.

More and more people are becoming health conscious these days and everyone has a very good reason to be conscious. Our lives have become so materialistic that we spend most of our time working or planning our work that we do not have enough time to enjoy with our family and friends. Antisocial lifestyle is not the only hazard of a busy lifestyle because since we are always on the run in order to meet deadlines; Our diet has become all the junk food we can chug down while we are running. Such unhealthy lifestyle can not last for long and sooner or later, you will feel the effects of it if you do not take out some time to maintain your fitness and to work out that excess fat off of your belly. This is why, more and more people are joining fitness classes so that they can live a long and healthy life, without having to worry about the consequences that can come if you continue without maintaining your body.

Zumba Fitness Wii

Zumba Fitness Wii is based on the popular Brazilian aerobics program that combines international dance moves with Latin music to form the best workout for you. This is one of those games, which can not only help the players to quickly burn calories, but it can also help them to tone their muscles. If you have experience with taking dance or fitness classes, then you will know how hard it is to keep up with those classes. Therefore, Zumba fitness Wii is the best alternative to all your fitness problems because it can help you workout in an enjoyable manner.

What's Inside This Game?

When it comes to dancing, enjoying, and losing calories at the same time, there is nothing better than the Zumba fitness Wii. This game features thirty different music tracks that are unique according to the different dance routines. The different dance routines includes many of the popular dance styles such as Falmenco, Salsa, Merengue, Reggaeton, and many other hip swaying dance styles that can help you to dance in to the perfect fitness you always dreamed of. The dance lessons in the game are lead by the most popular dance instructors, Gina Grant, Tanya Beardley and not to mention, the creator of Zumba, Beto.

Playing The Game

Zumba fitness games come with a hands free Wii holster so that players can easily play and enjoy the game without keeping their hands busy with holding the Wii controller. Dance venues changes according to the game and the level of the player, but it includes a lot of gyms, clubs, and even the roof top of …

Do not Buy PS2 Games – Download New PS2 Games Online

The more consoles that get released the cheaper the old ones get. This is also true for the games on those consoles. With the release of the PlayStation 3 the games for the older PlayStation 2 immediately dropped in value. Which mean us; The gamers get to afford more of those classics!

But what's the point in walking down to the shops and paying for each and every game when you can pay a small one time fee, which is about the amount of one game anyway, and get access to PlayStation 2 games for life? These days it's a lot easier to join a site on the internet that does this when not only do they have PlayStation games, many of them have games for other platforms, music and movies as well.

There are a lot of these sites out there and many of them can be scams. Some have slow download speeds and only a small selection of games, many of which are old and out dated. But there are a few sites out there that are way above the rest. With up to date databases full of games, music and movies all ready to be downloaded at the click of a mouse.

Once the Ps2 Games are downloaded they can be easily burned to CD and played on your console straight away. Play one game whilst you're downloading another! They also have person to person networks as well as there only databases, making the amount of games varied and ever expanding. …

Buy PC Games Online – New Computer Games Made Easy!

If you're looking to purchase PC games, almost any type of game you could ever think of, then there are many ways to go about this. Finding them all under one roof- from action to educational (and some that even I did not know exhausted) – can be the problem bit.

Before the Internet came into existence, computer game lovers would buy games from various places. Examples of such places would be mail order catalogs, large department type stores where they have small sections for electronics, games etc, and also specialist game stores (and many more other places). However, even with the specialist PC game shops, it was hard enough to find almost any game that was available on the market at that particular time. There was a limit to how much a shop could have in its stock, due to rental space reasons, overheads etc.

With the sunset on the Internet, things have changed almost completely. The Internet has given rise to businesses that only have their presence on the Net. The savings made on shop rentals, overheads etc is passed onto purchasing a much larger degree of stock, thereby offering a larger choice of games. This has claimed in many people to buy PC games online, mainly because of convenience and also at the same time- cost. What would have cost you say $ 50 from your local shop, would probably cost less and sometimes considerable less than an online computer games site. Also, with the wider availability of games online, one could pretty easily find an outdated game that they were interested or hunting for, or even easily research into new type pf games. This could not have been possible by visiting your local game shops or shopping mall.

There are of course a few downsides to buying online. Finally finding the game you were searching you, you discover the company is based half way round the world, or in a different State, or wherever. So, you will need to wait for your order to arrive. However, put this aside, consider how long or far you would have searched offline if you were not able to buy PC games online.

The growth of online PC games providers has been pretty huge in recent years. Unfortunately, this growth has resolved in some smaller offline game shops to close up because of being unable to compete with the larger online sites (some have even changed from being an offline shop to being solely online). …

Nintendo Wii Vs PlayStation 3 – A Genuine Combat

Nintendo Wii and PlayStation 3 are the top-notch gaming consoles commanding the market. However, knowing the difference of Nintendo Wii Vs PlayStation 3 gives clarity about each gaming console and its features.

Hardware – Nintendo Wii has a 729 MHz broadway processor with system memory of 88 MB memory, while the internal flash memory is 512 MB. This system outputs video in 480p definition, but the gamers need to purchase SD cards for surplus storage. The hardware is less powerful and hence is less priced, but the motion controller has made the system eminent from its competitors. PlayStation 3 has a multi-core cell processor as the main CPU. The internal memory is 512 MB and this is divided between the graphics engine and the system equally. The new version of PS3 is slim and has an internal hard drive of 120 GB. This system can output video in high definition.

Features – Nintendo Wii is a prominent for it motion controller feature as this feature allows the gamers to have a perfect control over the game and its movements than pressing buttons. PS3 has controllers with simple tilt sensors, and the control range is not identical to the Wii remote. The huge library of games and its remote has increased the demand of this game console. PlayStation 3 has built-in Bluetooth and offers the ability to play Blu-Rays and DVDs. PS3 has more horsepower and graphics than Wii to make it more attractive. Nintendo Wii allows playing GameCube games, while PS3 slim can not play PlayStation 2 and can allow its gamers to play only games for PlayStation 3 model. However, both the systems are featured with WiFi support.

Games – Rock Band, Madden NFL and Lego Star Wars are released in both gaming systems, but the Wii versions have simple graphics and very few features requiring the less powerful CPU. PS3 has exclusive games such as Metal Gear Solid IV, Killzone 2, Uncharted and LittleBigPlanet, and the Wii games that are exclusive include Super Mario Galaxy, Wii Sports, No More Heroes and Metroid Prime 3. However, Wii games are casual and family friendly , While PlayStation 3 games aim for hardcore gaming audience.

Online – Nintendo Wii has online service that facilitates the gamers to access the virtual console and also facilitates them in purchasing as well as downloading the classic console games that includes Sonic the Hedgehog and Super Mario Bros. Wii gamers can enjoy their games to the core by exchanging their friend codes that have 12 digit numbers, but each console has a unique number. PlayStation 3 allows the gamers to access a free online service, the PlayStation network, so that the players can play online as well as purchase movies or games and as well download them to their hard drives.

Price – Nintendo Wii is considered to be a value console as it is available at $ 259.99 and this price tag is significantly less than PlayStation 3 that costs $ 599.99. However, recently, …