Could Technology Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The company can terribly suffer if the teams don’t get along. There are numerous office-based actions that may be employed to suppress this. Tech must be taken into consideration.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams do not speak to each other working together becomes a problem. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. The two teams will need to cooperate with each other better since both depend on each other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales staff have all the precious insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing need to work together all through the journey checking content with each other and keeping in mind that emails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is where integration platform arrive in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.