Congratulations for having a website or web presence for your business because you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. However, as time passes by you might have also noticed your sales gradually decrease making you think that there’s something wrong with your website or your marketing strategies. Don’t jump into conclusions and redo your entire website right away because your website might still be good but the data is running slow due to a larger audience. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. Many people thought that what makes a good impression is an impressive landing page, but the real first impression goes to the loading time of your website, so you have to make sure that you have a good and reliable speed. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. On the other hand, having a slow loading time leads to poor customer satisfaction, making them feel frustrated and disappointed, so they would likely not return doing transactions with you. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. As they say, reality bites, and you have to adapt to customer needs and wants. Focus on customer satisfaction and be attentive to their needs by having a fast website.